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by on Apr.01, 2014, under Auto Review Specs

Japanese manufacturer Suzuki has adopted a more focused approach to its multifaceted product presence in the local market by integrating all of its divisions into a new, single business entity.


As of April 1, all of Suzuki`s brand interests in South Africa will be united, and will be trading under the auspices of Suzuki Auto South Africa [SASA], owned by the Japanese parent company.


Previously, Suzuki`s automotive interests were controlled by Suzuki Auto South Africa, while the motorcycle, all-terrain vehicle and marine divisions were controlled by a separate company, Suzuki South Africa.



`We have followed a lengthy process of integration, which has now enabled us to represent all of the Suzuki brands in South Africa with a more cohesive, coherent and unified structure,` says SASA MD Yukio Sato.

Suzuki logo


`Suzuki offers a compelling product range across various market segments, all sharing the Suzuki Way of Life! brand strategy, and which clearly position the marque as innovative and progressive.`


Sato points out that the Suzuki product offering is extensive and versatile.


`It extends from our latest SX4 crossover and the exhilarating GSX-R motorcycle range, to any of our highly capable ATVs, and Suzuki`s high-tech marine products.


`Bringing all of these interests together under a single, unified brand umbrella allows us to continue building Suzuki`s strong momentum in the local market, and to improve the image and presence of the brand as a whole.


`It also dovetails with our philosophy of offering a complete mobility concept that is able to serve the needs of our customers through their entire automotive life cycle, for both business and pleasure.`


There will be no immediate impact on Suzuki`s national network of automotive and nonautomotive dealerships, which will continue trading as normal.


In the longer term, however, customers can expect a more integrated retail approach to the entire Suzuki product range, which should benefit overall availability.



Via Creamer`s Engineering news

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