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Tag: Land Rover

Land Rover increasing focus on Customisation

by on Apr.17, 2013, under Auto Review Specs

Land Rover’s design chief says the company is working on an expanded range of technical and cosmetic enhancements for customers looking to take the personalisation of their cars to the next level.

Land Rover design director Gerry McGovern told a small group of Australian journalists including CarAdvice at this month’s New York auto show that he has designers in his team working specifically on bespoke ETO (Engineered to Order) projects.
“That’s becoming an area of much bigger focus for us,” McGovern said. “It’s very important to our business.
LR1
“I split the studio into exterior design, interior design, and I have another one that looks at colour and materials and special projects including ETO, so I have designers in my department that are working specifically on ETO.

“We’re looking at ETO, what we can do in terms of offering more personalisation, which has to include higher-performance technical aspects, not just cosmetic ones.”
McGovern said he was determined to offer more personalisation options across the Land Rover and Range Rover portfolios so customers were not forced to look to aftermarket companies for bespoke designs and vehicle tunes.

“A lot of companies in Britain and other parts of the world, in Europe and Germany, they take our vehicles and they dress them, they do a lot of cosmetic things to them.

LR2
“I find it slightly irritating because they always make them look slightly worse and yet they charge the consumer an extra $15,000-$20,000 for them, and the consumer, God bless them, are doing that because they just want something that is personal to them.
“I can’t understand the notion that some people, say like in London, take a Range Rover badge off a Range Rover and put Overfinch or something else on it and think that adds more credibility. It’s like taking a Patek Philippe sign off a Patek Philippe and replacing it with Timex as far as I’m concerned.”

LR3

McGovern admitted “it was no good moaning about it”, however, and insisted the company needed to “be more proactive in giving customers what they want”.
“I believe that has to be done in a way that maintains the integrity of the brand, because quite often these tuners will do things that negate the guarantees on these vehicles, you lose your warranty.”

Land Rover’s ETO division is known to be working on personalisation options for the Range Rover Evoque, and the recently unveiled Range Rover Sport is also expected to benefit from the team’s enhancements in the short term.

Via Car Advise

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RANGE ROVER EVOQUE IS PEOPLE’S CHOICE

by on Feb.22, 2013, under Range Rover

RANGE ROVER EVOQUE IS PEOPLE’S CHOICE

SOUTH AFRICAN LAND ROVER EXPERIENCE CENTRES AMONGST THE BEST IN THE WORLD

RANGE ROVER EVOQUE IS PEOPLE’S CHOICE

RANGE ROVER EVOQUE IS PEOPLE’S CHOICE

• Award-winning Range Rover Evoque scoops most votes in 2013 People’s Wheels Awards
• Eight other Jaguar and Land Rover products recognised
• Jaguar XJ is best senior executive sedan
• Range Rover Evoque is best Town and Country SUV
• Range Rover Sport is best Luxury Tourer SUV

07 December 2012 – The Range Rover Evoque has received the most votes in the annual 2013 People’s Wheels Awards, reaffirming its popularity and adding yet another accolade to over 120 global awards. Initiated by Future Publishing, the poll – which uncovers by public vote the country’s most popular vehicles in 32 categories – was underpinned by an independent, objective vehicle ownership survey run by research house TNS designed to gauge satisfaction across automotive brands.

Jaguar Land Rover nameplates were recognised as Top Three contenders in six categories, eight products named amongst the best of their competitors. “It’s a clear indication of the popularity and excellence of the Jaguar Land Rover model range,” said Roland Reid, Marketing Director for Jaguar Land Rover South Africa.

In addition to receiving the most votes overall, the Range Rover Evoque was considered the best Town and Country SUV ahead of its stable-mate, the Land Rover Freelander. Confirming Land Rover’s dominance of the SUV market was the Range Rover Sport’s top ranking in the Luxury Tourers SUV category, which also saw the Land Rover Discovery – SA’s best-selling luxury SUV – ranking third.

Every Jaguar nameplate was recognised as amongst the best in their respective categories. The XJ was recognised as the best car for the Senior Executive, edging out Porsche’s Panamera and BMW’s 6-Series Gran Coupe. The XF range was recognised as amongst the best cars for the Junior Executive (third) while its performance flagship, the XFR, also ranked third amongst the High Performance Sedans.

RANGE ROVER EVOQUE IS PEOPLE’S CHOICE

RANGE ROVER EVOQUE IS PEOPLE’S CHOICE

Jaguar’s XK and XKR Convertibles also ranked third in the Designer Labels cabriolet category for performance convertibles, rounding off Jaguar Land Rover’s clutch of accolades.

“Our products continue to be recognised by experts and public alike as amongst the best on the market,” said Reid. “With Range Rover Evoque nominated as a South African Car of the Year finalist and these latest accolades in addition to over 120 other global awards and counting, it must rank as amongst the most-award winning vehicles in the world. The calibre of products, which can each be recognised as amongst the best in their respective classes, makes the current Jaguar Land Rover line-up a tough act to match.”
239Land RoverEVOQUE

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